Cupra Exponential Impulse Event

Music & sound design for an immersive experience

For Cupra’s 5th Anniversary celebration event in Berlin, Thomas Aussenac (Sound Object) and I were once again entrusted by the amazing team at Blit Studio to compose the music and design the sound for an exhilarating audio-visual experience. This project followed Cupra’s UrbanRebel as it raced through the futuristic streets of Berlin and Barcelona, showcasing the brand’s vision for the future of mobility.

The challenge was to create a fast-paced soundtrack that would align with Cupra’s innovative spirit. After multiple brainstorming sessions with Blit Studio and carefully curating playlists, we decided that the cyberpunk genre provided the perfect foundation for the track. From there, I developed a driving bassline that served as the core motif, giving the music a catchy, energetic pulse.

To enhance the sonic atmosphere, I added layers of ambient sound to fill the stereo space, creating depth and immersion. For rhythm, I chose a dynamic four-on-the-floor beat with heavy electronic drum sounds, adding variation to maintain intensity. To amplify the sense of speed and power, I included an arpeggiated lead that mirrored the aggressive nature of the UrbanRebel. The final result, a track called *"Hyperspeed"*, perfectly captured the futuristic vibe of the event.

For the sound design, I had the exciting opportunity to work with real recordings of the UrbanRebel’s electric engine. This allowed me to create authentic sound effects that synchronized with the on-screen action. By carefully applying reverb, transition effects, and Doppler shifts, I was able to craft a realistic sound design that elevated the viewer’s experience to an entirely new level.

In the final mix, I balanced the powerful energy of the music with the immersive sound design, ensuring both elements complemented each other seamlessly. The result was a high-octane, immersive journey that left a lasting impact on Cupra’s audience.